Steve Yu

Hi there! I’m Steve, the passionate traveler and hot springs enthusiast behind OnsenJapan.org blog – your gateway to the world of Japanese onsens.

My wanderlust has led me to more than 30 countries and I’ve developed a deep appreciation for experiencing different cultures and their unique offerings. But few have captivated me quite like the allure of Japanese onsens. So I’ve channeled my passion and expertise into creating this website, an informational haven for fellow hot spring enthusiasts and curious travelers alike. It’s also my way of sharing my learnings and fascination with these soothing natural wonders with kindred spirits like you.

At OnsenJapan.org, we’re all about helping you discover the magic of Japanese onsens. We’ll guide you through making the most of this soul-nourishing tradition. Together, we’ll delve into the extraordinary benefits these hot springs offer, exploring their deep-rooted cultural significance and the unspoken bond they create among those who indulge in their soothing waters.

But why trust me? Well, for starters, my extensive travels have given me invaluable insights into the travel industry, from living in Japan to transforming the marketing and business development for an award winning luxury travel site to growing a travel startup into the second most popular online travel research source in the United States, which helped millions of travelers make informed decisions about where to stay and what to do.

I lived in traditional Japanese houses that are reminiscent of many onsen ryokans in Japan today. This is where I first hand began to appreciate the craftsmanship, design, and the thought that goes into these works of art.

My work has caught the attention of renowned publications like The New York Times, Forbes, CNN, and The Wall Street Journal, while partnerships with prestigious brands such as Lamborghini, The Lord of the Rings, and the Game of Thrones franchises have further solidified my standing in the world of travel. I’ve also had the honor of collaborating with esteemed organizations like Tourism New Zealand and South African Tourism.

OnsenJapan.org is more than just a website; it’s an invitation to a world of wonder, a journey that will leave you nourished and forever changed.